https://www.sharynpersijn.com/home daily 1.0 2025-08-15 https://www.sharynpersijn.com/about daily 0.75 2025-06-02 https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/1589185721305-1WZNOSSZ4LZSM5IA1LF5/sharyn-4.jpg About - A bit about me. My surname is pronounced Per-sane. It’s dutch. I’m not. At my core I’m a visual communicator currently seeking a new role with purpose for a brand or organisation I can put my heart and soul in to. I’m happiest when I have my dogs at my feet, interesting problems to solve, a team to coach and guide in their work and careers, great people to share ideas with, and buy in to a shared vision or purpose. I am... A big picture thinker with an obsession for small details A wearer of many hats - designer (Product, UI, UX, digital, brand, editorial, print, social), problem solver, leader, communicator, copywriter, presenter, strategist, client and stakeholder relationship builder, culture creator, people advocate A hands-on creative and conceptual thinker with a strong design instinct able to produce work of exceptional quality with tight deadlines and budgets Equally at home working collaboratively or autonomously, in small studios or large global organisations across different time zones, able to adapt easily to uncertainty and ambiguity, willing and able to travel Supportive, transparent, empathetic, curious, data-driven, human-centred and customer focussed. I am not... Precious, entitled, arrogant or a design diva Scared of a challenge Afraid to seek the answers I need. If I sound like I could be a good fit for your company, then please get in touch. 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Random things https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/1590043689504-V3O7XLUYBBGWG0NX982D/Noah-order-of-service-16x9.jpg Portfolio - Random things Order of service https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/1590049156958-V9CAASBPJHSBU17LU9JJ/misc-Telstra-styleguide2-16x9.jpg Portfolio - Random things Telstra.com Online Styleguide https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/244edb69-35f0-4296-8e8f-f5e49f8871cb/01-xmas-gift-card-rounded.png Portfolio - Random things https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/13d2df78-d2c8-4c8f-9f06-81a883a8b258/02-xmas-banner%402x.png Portfolio - Random things https://www.sharynpersijn.com/portfolio/project-slec-s6fwr monthly 0.5 2025-08-18 https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/38daaed3-6e3b-46c9-8e87-0136f535667a/Design+X+BWS+Brand+-+UDT+vision.jpg Portfolio - Dan Murphy's - Make it stand out An early visualisation the unified future vision. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/c52dbaa7-b3fd-49de-9f0a-4e175797fa3b/Screen+Shot+2025-06-03+at+2.32.47+pm.png Portfolio - Dan Murphy's - Make it stand out Dan Murphy’s brand colours | Accessibility contrast review https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/0c872bc2-1db2-4aa0-a74d-0ff2706859c6/MBDS+figma+structure.png Portfolio - Dan Murphy's - Make it stand out Multi-Brand Design System | Structured approach to Figma libraries https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/8675ebdb-ae7c-495e-8120-a9cb0db1bf4b/danmurphys.png Portfolio - Dan Murphy's https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/3e1e2e27-1e22-4659-a59d-0b53908fb805/Dan%27s+future+state.png Portfolio - Dan Murphy's - Make it stand out Dan’s current technology systems that power web and app are not longer viable for scale and business continuity. The future state technology stack will extend across the group through standardised services offering scale, fractionalisation of costs and eCom best practice capabilities. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/44dd7a57-dd26-458a-8801-d394790fe5d9/Experiment.png Portfolio - Dan Murphy's - Make it stand out A/B testing to challenge assumptions and uplift CTR: CTR increased by 18% higher for Variation 2 (Iconography) vs Control 25% increase in the CTR in favour of Variation 2 (Iconography) vs Variation 1 (Lifestyle) Interestingly 61.1% of the business thought Variation 1 (Lifestyle) would have won. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/2a0ca80e-c4d7-487d-b374-bc4cc8200c37/Dan%27s+workshop.png Portfolio - Dan Murphy's - Make it stand out CX Workshop to define signature moments to be retained through unified-front-end approach to web development using multi-brand design system. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/409b01b4-b1c2-44cf-a477-3ffee039b94e/Screen+Shot+2025-06-03+at+2.14.17+pm.png Portfolio - Dan Murphy's - Make it stand out Continuous advocacy and pitching for resourcing and prioritisation for Design System https://www.sharynpersijn.com/portfolio/project-slec-s6fwr-prawd monthly 0.5 2025-08-18 https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/1e99bcb2-1d62-42e7-80fa-9c13bd9436e3/SKunkworks+-+archetypes.png Portfolio - Product discovery - Make it stand out Fully Functional ~ Customer archetypes https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/1cfdd49c-9793-43a0-83d3-853bba5c180c/Design+Process.png Portfolio - Product discovery Took a lean approach to the double-diamond process, to execute fast and autonomously. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/1da6f398-8456-47a4-934a-3fc3f6b656d6/Barrel+and+Flame.png Portfolio - Product discovery - Make it stand out Barrel & Flame ~ A specialist whisky store that is merchandised around the whisky experience, and selling adjacent products. The digital experience would create the online equivalent of the premium whisky experience. Potential to connect to the Pinnacle Extension strategy, or category curations. Design & research credit goes to: Ashleigh Nelson, Alan Blair and Jon Pillaert. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/211182ee-b727-4356-89e9-9b95afa69472/Screen+Shot+2025-06-03+at+11.55.21+am.png Portfolio - Product discovery - Make it stand out Family Thirst ~ an eComm drinks destination that provides for the end-to-end drinks needs of the entire family. There is an unmet need to access quality, healthy beverages at value (bulk) prices. Design & research credit goes to: Robby Ortloff and Bianca Germain. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/adb63b7c-ee7f-429c-b9b2-f023df6e6b8a/Skunkwork+UI.png Portfolio - Product discovery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/bee392e2-8584-4aba-898e-8443206c2161/Skunkworks-plan.png Portfolio - Product discovery - Make it stand out Established a timeline with clear milestones and checkpoints, and stuck to it. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/36e753a3-8888-4eac-9669-4e28a9c0dab3/SKunkworks+-+FF+moodboard.png Portfolio - Product discovery - Make it stand out Fully Functional ~ visual language. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/7fda992f-3783-440f-a604-87c005f5a976/SKunkworks+-+insights.png Portfolio - Product discovery Evaluating the health and lifestyle insights for Australians https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/b32ad68c-ea91-4b6f-b25f-a2928a7250c0/SKunkworks+-+competitors.png Portfolio - Product discovery Competitor analysis and identifying the gap for Fully Functional https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/aba635b3-5275-4c97-abae-0c445d9e21e1/SKunkworks+-+market+opp.png Portfolio - Product discovery Understanding the potential market opportunity for Fully Functional https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/1f656f96-684f-4d23-8722-79794857ab70/SKunkworks+-+moodboards.png Portfolio - Product discovery Inspiration and moodboard for Fully Functional https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/114c081d-1ddf-4d5f-bea7-9a6c52f72638/SKunkworks+-+brand.png Portfolio - Product discovery Brand exploration - vision, mission, position, personality and pillars for Fully Functional https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/058324ee-776b-4eb2-849d-d6eb394233b1/SKunkworks+-+products.png Portfolio - Product discovery Product exploration for Fully Functional https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/fdd512e8-54f2-4b8c-86d5-9ee19140adcb/Big+Unlock.png Portfolio - Product discovery The big unlock: eX products and platforms to enable a transformative future https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/23fed9d0-f52d-4195-b55b-a0d82c6c6471/Future+state.png Portfolio - Product discovery Multi-brand design system https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/c96805cb-b794-48e4-af56-de2ce296774a/Future+state+vision.png Portfolio - Product discovery Future state vision https://www.sharynpersijn.com/portfolio/project-slec-s6fwr-prawd-khp7h monthly 0.5 2025-08-27 https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/0b132194-deb9-4016-8173-b4aab17ea58b/Playbook.png Portfolio - Leading remotely - Make it stand out EndeavourX Playbook: a one-stop guide of our agile ways of working and systems for all new team members and contractors. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/c95b2670-021e-47e7-8179-19ae385c471a/Future-Practice-4.png Portfolio - Leading remotely - Make it stand out Future Design Practice proposal to redefine Design for the future needs of the business. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/260419ee-135a-455f-803d-b2bf6b23157f/Retention4.png Portfolio - Leading remotely - Make it stand out Retention & attrition: F25 Q3 brought significant change to EndeavourX with new executive leadership and financial pressures. For the first time in 4 years, we said goodbye to some highly valued team members and needed to consider potential risks to business continuity. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/7ff51833-48bd-402c-aacd-0a29238de4af/Capability-assessment.png Portfolio - Leading remotely - Make it stand out Capability Framework gave designers a detailed roadmap for growth, aligning skills with business needs to support confidence, consistency, and career progression. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/f45bb80f-8bdd-431c-b213-7497ce8eb714/DesignX2025.jpg Portfolio - Leading remotely - Make it stand out A deeply connected team celebrating all that we had achieved together over a remarkable era. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/0a8d87f2-cbb4-4ac8-b7f1-195452b6e804/Goals.png Portfolio - Leading remotely - Make it stand out Goals and development plans gave designers a clear, tailored roadmap for growth, keeping them motivated, accountable, and aligned with both business priorities and their personal ambitions. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/a83de6f7-2da5-4b8a-a634-202a671431b0/220318-Design-Practice-meeting.png Portfolio - Leading remotely - Make it stand out Monthly celebrations of wins, anniversaries, birthdays and values awards – 80s themed for added fun and engagement https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/05ef4956-8dd6-46db-b92e-e53beaeccdb5/Retro.png Portfolio - Leading remotely - Make it stand out Regular retros created a safe space for reflection, helping design teams celebrate wins, surface challenges, and continuously improve ways of working together. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/b39d1dc1-d66e-4c48-9f77-bb763d21cf97/image+23%402x.jpg Portfolio - Leading remotely - Make it stand out Dream Big career blueprint to guide action-oriented conversations about individual’s career goals. https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/83a55f6f-1627-4a07-bab7-3295bf2d2d63/Bianca3x4.png Portfolio - Leading remotely https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/f1cdb54d-ca44-4aaa-ad3d-60aa4ee54dc0/MattZ3x4.png Portfolio - Leading remotely https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/278b8c35-9bea-4017-860c-a472699d7d9a/Gana3x4.png Portfolio - Leading remotely https://images.squarespace-cdn.com/content/v1/5e829a2be4246553bad74183/a3831942-e32c-484e-b1a2-3223fb12d61a/Renee3x4.png Portfolio - Leading remotely